Dual Coding Theory...

I hadn't really heard about the dual coding theory all that much until we talked about it in class last Monday but now that we did i'm starting to notice a lot of examples. One example that comes to mind now that I know a little about the dual coding theory is the little taco bell dog that use to talk and influence you to go to taco bell. I thought that was a very good way to get the audience's attention because instead of a human talking and telling you what taco bell offered they had a little dog doing it. Another example of the dual coding theory would be with cereal. Cereal companies often use cartoon characters to entice children. A good example of this would be fruity and coco pebbles, they use fred flintstone to talk about how fruity or chocolatey their cereal is. Kids will recognize this cereal by watching the cartoon the flintstones and when their parents take them to the store they will recognize the cereal by the cartoon.

Also, I'm not sure if this is an example of the dual coding theory but I thought this thing was pretty cool. My mom sent it to me in an e-mail: I know it looks as though its just a bunch of crap but thats how the letters are supposed to be.

fi yuo cna raed tihs, yuo hvae a sgtrane mnid too.

Cna yuo raed tihs? Olny 55% plepoe can.

i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!